social media usage statistics 2021

Talk with one of our content experts about our hand-vetted expert content writers & designers who can help you scale your content marketing efforts quickly. Global Digital & Social Media Stats. There you have it for my rise of social media statistics roundup. 10 facts about Americans and Facebook | Pew Research Center Share of tech users among Americans 65 and older grew in past decade %PDF-1.7 According to StatCounter, the current mobile vs. desktop market share worldwide is weighted more towards mobile, with 55.89% of people accessing the internet on a feature or smartphone. Angry or emotional conversations can lead to real-world interactions, which can get users into dangerous situations. However, growth is on the decline with 2019-2020 data revealing a 9.2 . Wikipedia is a multilingual free online encyclopedia written and maintained by a community of volunteers, known as Wikipedians, through open collaboration and using a wiki-based editing system called MediaWiki.Wikipedia is the largest and most-read reference work in history. The total number of channels earning at least $10,000 annually increased by 50%, while the number of channels earning at least $100,000 jumped by 40%. Key US Network Growth Statistics 2020-2021: Sources: Statista, Pew Research, OurWorldInData, Data Reportal, eMarketer, Social media platforms & Kepios Analysis. What else would you like to see added to this roundup? Social Media Statistics for 2023 // Facts & Figures The micro-blogging and messaging site boasts192 million active daily users, who trend70% male. So, how big is social media and how has it evolved today? An average of 1.3 million new users each day embraced some social media platform in 2020. Numbers, Facts and Trends Shaping Your World, Partisan differences in social media use show up for some platforms, but not Facebook. liability for the information given being complete or correct. As of April 2022, there are 5.48 billion unique mobile phone users in the world. (+1) 202-419-4300 | Main /Type /Stream Social media - Wikipedia In second place was China (15 m), Indonesia (12 m), Brazil (11 m), Iran (9.4 m), and the USA in 6th place with 6.9 million new users. The UK Social Media Statistics for 2021 - Avocado Social That number has increasedby approximately 500 million every year since 2019. 95% of Pinterest searches are unbranded, giving users the option to try out new ideas. Media use in the U.S. - statistics & facts | Statista Social Media Usage Statistics for 2021 Reveal Surprising Shifts Read our research on: Congress | Economy | Trust in Media, MORE FACT SHEETS: INTERNET/BROADBAND | MOBILE TECHNOLOGY. As more Americans have adopted social media, the social media user base has also grown more representative of the broader population. Social Media Statistics & Facts | Statista Cord cutting has grown since 2015 | Pew Research Center Youth Statistics: Internet and Social Media - ACT for Youth Are you interested in testing our business solutions? (+1) 202-419-4372 | Media Inquiries. Shortly after, in 1997, Six Degrees was released where users could add friends and make profiles. About half were in 2011. Social Media Fact Sheet - Pew Research Center: Internet, Science & Tech The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Time spent with media worldwide 2011-2021, Time spent with digital vs. traditional media in the U.S. 2011-2023, Daily media consumption in the U.S. 2021, by format, U.S. Facebook users 2023, by age and gender, U.S. video gaming audiences 2022, by age group, Time spent with media in the U.S. 2011-2022, Time spent per day with major media in the United States from 2011 to 2022 (in minutes), Average time spent with major media per day in the United States as of April 2021, by format (in minutes), Time spent per day with digital versus traditional media in the United States from 2011 to 2023 (in minutes), Digital media users in the United States 2017-2027, by segment, Number of digital media users in the United States from 2017 to 2027, by segment (in millions), Money spent on media per month in the U.S. 2022, per user type, Monthly budget allocated to media and technology in the United States as of November 2022, by user type (in U.S. dollars), Number of TV households in the U.S. 2000-2023, Number of TV households in the United States from season 2000-2001 to season 2022-2023 (in millions), TV households in the largest local TV markets in the U.S. 2020-2021, Number of TV households in the largest local TV markets in the United States in the broadcast season 2020-2021, Share of cord-cutters/nevers in the U.S. 2014-2022, Share of TV households without a traditional TV subscription in the United States from 2014 to 2022, U.S. TV consumption: daily viewing time 2009-2021, by age group, Average daily time spent watching TV per capita in the United States from 2009 to 2021, by age group (in hours), U.S. TV consumption: average viewing time 2009-2021, by ethnicity, Average daily time spent watching TV per capita in the United States from 2009 to 2021, by ethnicity (in hours), U.S. TV consumption: average viewing time 2009-2021, by gender, Average daily time spent watching TV per capita in the United States from 2009 to 2021, by gender (in hours), Digital Market Outlook: users of video-on-demand in the U.S. 2017-2027, by type, Number of video-on-demand users in the United States from 2017 to 2027, by type (in millions), Daily time spent with video by U.S. adults 2019-2026, by device, Average daily time spent with video content among adults in the United States from 2019 to 2026, by device (in minutes), Consumer spending on SVOD in the U.S. 2018-2022, Consumer spending on subscription video-on-demand (SVOD) in the United States from 2nd quarter 2018 to 3rd quarter 2022 (in billion U.S. dollars), Reasons for not paying for video streaming subscriptions in the U.S. 2022, Major reasons why adults do not pay for video streaming subscriptions in the United States as of August 2022, Expected change in video streaming use in the future in the U.S. 2022, Expected change in video streaming usage over the next 12 months in the United States as of March 2022, Penetration rates of selected subscription video-on-demand services in the U.S. 2022, Share of households subscribing to selected video streaming platforms in the United States as of September 2022, Leading online news brands in the U.S. 2022, Share of consumers who have used selected global online news brands to access news in the last week in the United States as of February 2022, Magazines with largest monthly audience in the U.S. 2022, Leading magazines in the United States in 4th quarter 2022, by total average monthly audience (in millions), Daily newspaper consumption by brand in the U.S. 2022, Daily newspaper consumption by brand in the U.S. in 2022, Magazine / weekly newspaper consumption by brand in the U.S. 2022, Magazine / weekly newspaper consumption by brand in the U.S. in 2022, Most purchased daily newspapers by type in the U.S. 2022, Most purchased daily newspapers by type in the U.S. in 2022, Magazine / weekly newspaper purchases by type in the U.S. 2022, Magazine / weekly newspaper purchases by type in the U.S. in 2022, Average daily time spent reading per capita in the United States from 2014 to 2021 (in hours), Recreational books: consumer expenditure in the U.S. 1999-2021, Consumer expenditure on recreational books in the United States from1999 to 2021 (in billion U.S. dollars), Book consumption in the U.S. 2011-2021, by format, Share of adults who have read a book in any format in the last 12 months in the United States from 2011 to 2021, by format, Book readers in the U.S. 2019-2021, by age group, Share of adults who have read a book in any format in the last 12 months in the United States in 2019 and 2021, by age group, Number of books read yearly by U.S. consumers 2021, by gender, Number of books read each year by consumers in the past year in the United States as of December 2021, by gender, Audiobook listeners in the U.S. 2021, by age group, Share of adults who have listened to an audiobook in the last 12 months in the United States as of February 2021, by age group, Radio reach in the U.S. in 2021, by age and gender, Weekly radio reach in the United States as of June 2021, by age and gender, Radio reach in the U.S. in 2021, by time of day and gender, Weekly radio reach in the United States in March 2021, by time of day and gender, Share of weekly online radio listeners in the U.S. 2000-2021, Share of weekly online radio listeners in the United States from 2000 to 2021, Share of monthly online radio listeners in the U.S. 2007-2021, Share of monthly online radio listeners in the United States from 2007 to 2021, Online radio reach in the U.S. 2021, by age group, Monthly online radio reach in the United States in 2021, by age group, Music consumption in the U.S. in 2021, by genre & format, Distribution of music consumption in the United States in 2021, by genre and format, Weekly time spent listening to audio from selected sources in the U.S. 2021, Distribution of weekly time spent listening to audio content via selected sources in the United States in 2010, 2019 and 2021, Popular online music brands in the U.S. 2022, Online music services used most frequently in the United States as of January 2022, Music streaming penetration in the U.S. 2022, by generation, Share of adults who said they streamed music at least once in the past month in the United States in 2022, by generation, Streamed music consumption in the U.S. 2021, by genre, Distribution of streamed music consumption in the United States in 2021, by genre, Share of people who listen to podcasts monthly in the U.S. 2017-2022, by age group, Share of people who listen to podcasts on a monthly basis in the United States from 2017 to 2022, by age group, Reasons for not listening to podcasts in the U.S. and Europe 2021, Reasons why people do not consume podcasts in the Unites States and Europe in 2021, Podcast providers in the United States 2022, Preferred podcast providers among adults in the United States as of October 2022, Internet users in the United States 2019-2028, Number of internet users in the United States from 2019 to 2028 (in millions), Social media users in the United States 2019-2028, Number of social media users in the United States from 2019 to 2028 (in millions), U.S. internet usage penetration 2021, by age group, Share of adults in the United States who use the internet in 2021, by age group, Weekly time spent on leading online activities in the U.S. 2022, Most popular weekly online activities for internet users in the United States as of January 2022, by time spent (in hours), Share of Facebook users in the United States as of March 2023, by age group and gender, Distribution of Instagram users in the United States as of March 2023, by age group, Twitter: usage reach in the United States 2021, by age group, Percentage of U.S. adults who use Twitter as of February 2021, by age group, TikTok audiences in the U.S. 2021, by age and gender, Distribution of TikTok audiences in the United States in 2021, by age and gender, Number of users of video games in the U.S. 2017-2027, Number of users of video games in the United States from 2017 to 2027 (in millions), U.S. video gaming audiences 2006-2022, by gender, Distribution of video gamers in the United States from 2006 to 2022, by gender, Distribution of video gamers in the United States in 2022, by age group, Distribution of video gamers U.S. 2022, by engagement, Distribution of video gamers in the United States in 2022, by engagement level, Consumer spending on video game content in the U.S. 2010-2022, Consumer spending on video game content in the United States from 2010 to 2022 (in billion U.S. dollars), Weekly gaming hours of adults in the U.S. 2022, Weekly time spent playing video games according to adults in the United States as of January 2022 (in hours), Preferred video game devices in the U.S. 2022, Leading video game devices according to gamers in the United States in 2022. To make the most of your social media marketing plans, first know your targeted audience. Snapchat has approximately265 million daily active usersworldwide. Sites like Facebook and Instagram are more female orientated, especially Pinterest, which dominates with female audiences. In February 2012, 81% of U.S. adults ages 18-29 said they use at least one social media site. 47% use social to learn about new trends. Over the last five years, thetotal number of social media users(i.e., those individuals who use at least one social media site to any extent) has remained relatively stable, from 69% in 2016 to 72% in 2021. Millennials use social media to connect with their peers and with the world around them, and that's not slowing down. Social media looms over American life. Perhaps the most notable gap in gender differences is where we look at the use by the platform. Second, only to YouTube in the numbers of visits, its also the third most visited site overall (behind Google and YouTube). 70% of the US population has active social media accounts, with a year-on-year growth rate of 3.1% from 2019-2020. /Length 47434 TikTok key statistics. 2 hours a day on facebook is hard to see, but if youre watching videos on youtube it would make sense. About half of parents of children ages 10 to 12 and 32% of parents of kids ages 7 to 9 reported their child used social media apps in the first six months of this year, according to the new C.S . For example, Facebook reports the average revenue per user would be $41.41 for signing someone up in the US; however, in the Asia-Pacific region, that figure lies at $3.57. Get the best reports to understand your industry. 43% use social to get breaking news. Social media usage in the United Arab Emirates, Get the best reports to understand your industry, Mobile social media usage in the United States. The year was marked by the polarized groups in the US election race and the racial justice movement posts. Some 45% reported using social media, compared with 84% of those ages 18 to 29 and 81% of those 30 to 49. Overall,83% of B2B marketersuse social media advertisingon one or more platforms. It would be fascinating to break down the hours spent on each social media site so we could get a better idea of where people from each nation spend there time. /Filter /FlateDecode The study of 46 countries with internet users aged 16 to 64 shows Japan had the lowest average number of social network accounts at 3.8, comparably India had the highest with 11.5 per person. It is a subsidiary of The Pew Charitable Trusts. This study uses the 2018 Canadian Internet Use Survey to examine reports of the negative effects individuals aged 15 to 64 experience because of their use of social networking websites or apps. Hootsuite reports that there were 4.33 billion online users at the start of April 2021. The World Health Organization estimates global life expectancy to be 73 years. Canada has a social network penetration rate of 89 percent, making it one of the world's most connected online populations. The social media growth rate since 2015 is an average of 12.5% year-over-year. In 2021, there are 4.48 billion people actively using social media in the world, and this is an increase of 13.13% year-on-year from 3.69 billion in 2020. Social media advertising CTRsfrom 2020 range from 0.22% for both Instagram and LinkedIn to 0.86% for Twitter and 1.11% for Facebook. Social media usage in the United Kingdom (UK) - Statistics & Facts Social Media, General Stats. Facebook has 1.96 billion daily active users as of Q1 2022. How Many People Use Social Media in 2022? (65+ Statistics) - Backlinko 8 0 obj data than referenced in the text. The Internet and the Pandemic | Pew Research Center The Future of Freelancing , 100 Motivational Quotes: The Power of Words in , 27+ Quotes About Change: Powerful Lessons to Re, Infographic Best Practices: Infographic Best Pr, Should Freelancers Charge Per Hour, Per Word, o, Faster Content Marketing: How to Speed Up Your , 69% of those making less than $30k per year. As a whole, YouTube users watch over a billion hours of video every day, with most adult users spending just under42 minutes a dayon the site. (Statista 2020) Internet users spend 2 hours and 25 minutes on social media every day. YouTube is the most popular social media channel in 2021. Social Media Use in 2021 | Pew Research Center ( Statista) 98.5% of Facebook users access the platform on mobile devices. Children under 10 are using social media, poll finds | CNN Sources: GlobalWebIndex, Pew Research, Wikipedia, Social media platforms & Kepios Analysis. Instagram - 1 . Within digital platforms for news, most age groups turn to news websites at higher rates than other platforms, with one exception. We are happy to help. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 70m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. By contrast, Twitter users have the lowest percentage of daily users at 46%, weekly at 29% and less than weekly at 16%. Home internet and social media usage - Office for National Statistics Its an especially strong growth rate among young adult users; a full 71% of those 1+ billion users are under the age of 35. Social media audiences in the United Kingdom (UK) 2021, by age and gender Social media audiences in the United Kingdom (UK) in January 2021, by age group and gender Social network. Not many marketers or creators would suspect that the behavior of middle-aged professionals on LinkedIn mirrors that of, say, college-aged young adults on TikTok. Get in touch with us. Are you interested in testing our business solutions? With over478 million active monthly users, the long-reigning queen of image curation and collection is still quite popular, especially among women who make up 60% of its userbase. Social Media Interesting Facts You Need To Know In 2022 - Perzonalization An impressive honour for the video-sharing app, TikTok ranked as the most downloaded app of 2021. Number of Generation Z users in the United States on selected social media platforms from 2020 to 2025 (in millions) Instagram, Snapchat, and TikTok: Gen Z weekly usage in the U.S.. >> Step 1. Its user base clocks in at an impressive 2 billion. 2023 Social Media Statistics for Digital Marketers - SupplyGem.com Instagram passed 1 billion users in 2018 and showed a 5% growth rate every quarter, faster than Facebook growth rates [4]. About Pew Research Center Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping the world. Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. Moreover,nine million brands and companiesuse the platforms advertising platform. About seven in 10 people use it for socialization, entertainment, and news. Thanks! Social media usage gains from 2020 have largely ended. Social Media Usage Statistics For Digital Marketers In 2022 Seven-in-ten Facebook users and around six-in-ten Instagram and Snapchat users visit these sites at least once a day. In this awesome statistical roundup, youll discover the latest social network data by the numbers and key demographics, heres a summary of what youll learn below: So without further ado, lets dive into the top 12 statistics you cannot miss surrounding one of the fastest adopted technologies in the last century. Find your information in our database containing over 20,000 reports, third-largest social media audience worldwide, found its largest audience with women aged 25 to 34 years, followed friends, family, and people they knew, 67 percent of social media users in the U.S. claimed to use social networks, TikTok was the most downloaded app in 2021, Snapchat, Instagram, and TikTok will remain close competitors, 59 percent of Americans said that they believed the accusations, 39 percent of U.S. survey respondents said that social media was bad for society, too much pressure to be perfect on social media, 94 percent of Americans saying they know of each of these platforms, users in the U.S. said that they used Facebook, TikToks buzz score rating lies at 38 percent. For many users, social media is part of their daily routine. 2022 LinkedIn demographics data: Active monthly users: LinkedIn has 89.7 million monthly active users As of February 2021, 72% of American adults were on social media. << University of Hawaii | 2.1K views, 27 likes, 1 loves, 3 comments, 6 shares, Facebook Watch Videos from Hawaii News Now: HNN extended coverage #LIVE:. How Different Generations Use Social Media [2021 Stats - Sprout Social TikTok has been downloaded over three billion times. The current global average gender split of social media users is 54% men versus 46% women. 40% of all internet users worldwide use social media for work purposes. Think tank data company Pew Research Center noted a steady increase in internet and smartphone adoption, which significantly relates to the growth of social media in certain developing countries or regions. While a high level of use has persisted during the pandemic, teen enjoyment of social media has dropped. As of April 2021, it was thethird most downloaded appoverall. (Statista 2020) The most popular social media networks are Facebook, YouTube, Instagram, and . 4.48 billion people currently use social media worldwide, up more than double from 2.07 billion in 2015. c[of}.e>uSsc3Z- {9WXbc XA>\{ 9e!E8>;^~fE9 ukV8J5|Cx>l_+ms?{O0|a}{_vaM->~y=KlFg?ayY*?wU=|;z[5t'|(*zSkoCXv-Jp408)CuospvfinUcy >cn0 Next-level SEO training and link building strategies, 2023 Backlinko is a Trademark of Semrush Inc. Social Network Usage & Growth Statistics: How Many People Use Social Media in 2022? In 2021, a survey conducted in Morocco found that 96 percent of respondents felt that social media usage helped to keep people informed about current events. Detailed analysis by the team at Kepios shows that there are 4.80 billion social media users around the world in April 2023, equating to 59.9 percent of the total global population.. Social media user numbers have continued to grow over the past 12 months too, with 150 million new users joining social media since this time last year.. That equates to annualised growth of 3.2 percent, at an . Summary. He currently writes at ClearVoice, Motley Fool and Entrepreneur.com. When looking at the top 8 social platforms by monthly active users, YouTube, LinkedIn, Twitter, and TikTok index higher in male users. Internet Usage in the U.S. - Statistics & Facts Updated, 2021 10 Social Media Statistics You Need to Know in 2022 [Infographic] - Oberlo The most shocking is the rise of TikTok. cocokind on Instagram: "Do these stats scare you as much as they Clicking on the following button will update the content below.

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social media usage statistics 2021

social media usage statistics 2021