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As the daughter of Elizabeth and W. Clarke Swanson, former owners of Swanson Vineyards, Traina spent most of her adult life in the family wine business, ultimately assuming the role of Creative Director. 3/8. "We worked with a brilliant, motley crew of talent," says Alexis. She resides in San Francisco with her family. In San Francisco, its unapologetic old-world glamour; in Oakville, its the perfect combo of chintz and prints, totally comfortable without ever sacrificing style.. The ceremony took a half-hour, according to Daniel S. Mattern, public affairs official with the American embassy. We are bound to one another by the kind of esprit de corps that comes with the pursuit of magicmagic in the vineyards, on the table, at the drawing board. To accommodate the photography, Trevor boldly decided to dynamite the granite rock on which the house was built to excavate 3,000 square feet of subterranean space that would prove perfect for the light-sensitive prints. Situated in the heart of To Kalon Vineyard (which supplies grapes to Opus One, Schrader and Paul Hobbs), the area is considered sacred ground in the wine world. "It really hit home that San Francisco has become the center of the idea economy." Is this socializing, is it business? The dining-room table belonged to my great-grandmother, as did the sideboard next to it, and [the nearby] secretary belonged to my mother., Though theres no denying his familys pedigree, Trevor cant help but make fun of some of the houses inherited features: It reminds me of that great comment by Marella Agnellimade after the socialite toured Sid and Mercedes Bass apartment in New Yorkwhen she said, It will take her another lifetime to understand wicker! Theres nothing more WASP-y than lattice and wicker. Downstairs in the green-and-white conservatory filled with lush trees, a Richard Serra circle painting and a giant skylight. One hundred percent! she says. His wife, Alexis Swanson Traina, who was at the ceremony, will return to Vienna from San Francisco with their two children after school is out. With unparalleled photography, insightful journalism and sophisticated wit, it is the arbiter of Californias taste and trends. They immediately filled it with young children, good art, and a round-the-clock point of view. THROUGH WINE." -ALEXIS SWANSON TRAINA, SWANSON VINEYARDS CREATIVE DIRECTOR SWANSON SIP SHOPPE is delightfully whimsical Shoppe, a candy store for adults, showcases sips of Swanson Vineyards' nest library vintages . A favorite excursion entails piling everyone into an old Woodie for burgers at Gotts Roadside and praying the transmission doesnt fall out on the way there. I am obsessed with a pine scented candle called Frasier Fir by Thymes. She claims the long, unpaved, tree-lined driveway as being her favorite spot on the property. Magic that celebrates ones surroundings. The Trainas friends were treated to several parties, including a sit-down dinner with live accordion players, and tours of Viennas top attractions like the Palais Liechtenstein as well as a glimpse of the famed Lipizzaner stallions. Advertisement . Over the weekend, Traina celebrated his 50th birthday with a series of lavish parties attended by San Franciscos high society. I already know the best trees for climbing, the ultimate hide-and-seek spots and where to build a fort, he says. They are the quietest places on the property. Theres a 57 Alfa Romeo Giulietta Spider under a row of royal palms, a 67 Volkswagen Beetle next to a hedge of purple hydrangeas, a cherry-red Fiat Jolly (a wedding gift from her late father-in-law) in the garage, and a spacious nine-seater VW bus, for when she really needs to spread out. Those who can't find their dream experience in Traina's impressive lineup can fill out a "wish list." I wondered if wed live near Lorenzo Lamas. Year. As a child I knew I wanted to do what my grandfather [Robert] and father [Tim] did. Shop Our Favorite Saks Friends & Family Deals, Your Privacy Choices: Opt Out of Sale/Targeted Ads. It never ceases to amaze me.. Alexis Traina opens the doors to the best of wine country living, Words by KELSEY McKINNON Photography by DOUGLAS FRIEDMAN. They ran the winery for more than 30 years before selling it in 2016, and it's where Alexis honed her instincts for celebrating the ceremonies and rituals of winefirst, with the introduction of a salon-style tasting room, then a modern sip shoppe. Photo Credit: @allisonspeerprEarlier this year San Francisco man about town, Trevor Traina, took a new job as the US Ambassador to Austria. Some of my annual favorites include the spectacular homemade fudge from our favorite nun; the sweet, seedless Satsuma oranges from our neighbors; the addictive salted Virginia HUBS peanuts from good friends; and lastly, the Enstroms world-famous dark chocolate almond toffee from my aunt. My name is Alexis Swanson Traina, I am a wife, mother of 2 young children, blogger, and also Creative Director at Swanson Vineyards, where I have worked with my dad since graduating from college. At his behest this was transformed after-hours by Linda Fargo into a softly lit bower, echoing to birdsong and filled with ornamental lovebirds and white peacocks, orchids, chandeliers, and silvered Venetian grotto furniture (some of which has made its way into their airy dining room). So much of HiNote is about self expression in technicolor, and its the idea of being able to tell your story digitally.. First Name. Alexis own style of entertaining is charmingly high-low. Raising $3 million from angel investors, including his neighbors Mark Pincus and Jeremy Stoppelman, plus Yahoo CEO Marissa Mayer, Salesforce CEO Marc Benioff and Russian billionaire Yuri Milner, Traina launched IfOnly (ifonly.com) late last year. Expansive views of the Golden Gate Bridge and Alcatraz compete with Traina's remarkable 300-piece photography collection--including works by Walker Evans, Robert Frank, Cindy Sherman and Andreas Gursky. Meadowood just opened their new spa, and it is pretty incredible and special. confetti, party hats, miniature American flags and a collection of tap-dancing shoes for after-dinner amusement. Hearst Magazine Media, Inc. All Rights Reserved. 22 Black-Tie Wedding Guest . Happy birthday to Mr. Here, time slows down, and things like cars, wine and friendships evolve and improve with age. I could often be found doing business at my roll-top desk, shuffling papers and stamping voided checks; flipping through Harpers Hideaway Reports researching my parents travels; or at my mothers knee in dusty antique shops, that always played quiet AM radio. Creative director for her family-owned Swanson Vineyards, Alexis Swanson Traina is quite familiar with all things Napa. He is a general assignment reporter with a focus on writing feature-length obituaries. I asked them to tell their Napa Valley stories and to describe the places, things, and experiences they love about the valley. By Alexis Traina. Back in 2020, Traina an author ( From Napa with Love ), former vintner and influential creative found herself glued to her phone, checking on friends and family via texts: "I'm embarrassed to admit the hours I spent reading and sending those blue and gray bubbles." Tokalon, as the house is named, was Trevor and his brother Todds childhood home, and, long before that, the original residence of one of Napas founding pioneers, H.W. We may earn commission from links on this page, but we only recommend products we back. I worked late at night, on plane rides, or whenever I could find the time, and designed the book with my longtime graphic designer, Alyssa. By the time the company was sold, a few years ago, I was its longest-serving employee. Trevor wanted his entrance gallery, for instance, to suggest "the idea of a grand entrance in a Venetian palazzo leading up to the piano nobile." I felt that story needed to be told. Of course, if you want someone to design and furnish your own Pitti Palace, Traina can undoubtedly find the luminaries to do that, too. Thats me with my husband and partner in crime, Trevor Traina. "We didn't want to fix everything; we wanted to maintain the patina while adding vitality." "It was interesting to see how many people at dinner were also at the Academy Awards," he says as he settles in to a vibrant-blue Etro-upholstered chair. (Trevor found a Proustian double-peacock bench at Steinitz in Paris to set against it.) "And while each of them was very different from the others, their common thread was the love of drama, romance, and imagination. She is a grandmother on the loose, with good taste. Photographed & Styled By Claiborne Swanson Frank, The Best Luxury Luggage for Traveling in Style, From Town & Country for Bermuda Tourism Authority, Your Privacy Choices: Opt Out of Sale/Targeted Ads. So with $300,000 in funding from friends and family (and receiving a credit from Haas for writing up the business plan), Traina hired a small team of programmers, moved them into the upstairs nursery of his father's house and launched CompareNet. In fact, we planned a big outdoor christening, but it rainedand it never rains in Napa. The quick-thinking couple cleared out all the furniture in the seldom-used formal parlor to allow about 60 guests to gather inside for the ceremony. "So many memories are connected to being outdoors," Roman says. The goal was to create a useful guide to the place and to offer a look at the people who make it special. It was here that Trevor Traina and Alexis Swanson, gilded children of the city (he a dashing Internet entrepreneur, she a dynamic beauty who works with her family's self-titled Napa winery), set about house-hunting. "Eventually my father said, 'You have a dozen employees now--it's time to get an office.' Alexis Swanson Traina, the San Francisco-based author and renowned authority on wine, style, and entertaining, celebrates the launch of her new book, From Napa With Love. If you purchase an Italian wine apprenticeship with master sommelier David Lynch ($3,200), the box will be lined with corks. On October 10, she emailed us an .css-gegin5{-webkit-text-decoration:underline;text-decoration:underline;text-decoration-thickness:0.0625rem;text-decoration-color:inherit;text-underline-offset:0.25rem;color:#9a0500;-webkit-transition:all 0.3s ease-in-out;transition:all 0.3s ease-in-out;}.css-gegin5:hover{color:#595959;text-decoration-color:border-link-body-hover;}update after evacuating from Yountville, and this week, she sent us news that she and a number of local winemakers, chefs, and other concerned citizens (including many profiled in this story) have partnered with Tipping Point to form Napa & Sonoma Relief, a fund that will provide support to those most impacted by the fires. There was a knock on the door, and the company's photography conservator came in to offer a print for his office. Hamish Bowles is entranced. ", "It was born in the peak of love," adds Alexis. Gina Gallo and Jean-Charles Boisset were the only ones audacious (and legit) enough to purchase the Wappo Hill home that belonged to Bob and Margrit Mondavi. Traina is married to Alexis Swanson Traina and has two children. "I knew that this big thing was happening across the Bay [in Silicon Valley] and that I was going to leave business school with a startup Internet company," he recalls. Since then, the Trainas have made plenty of their own memories at the estate. A renowned artist, entertainer, and major league raconteur, Ira Yaeger also happens to be my mothers best friend. Go to Appearance > Customize > Subscribe Pop-up to set this up. Elizabeths favorite place to entertain is a 1904 utility barn on her property, which she describes as Marie Antoinettes poor sisters ballroom, complete with a special perfume thanks to the henhouse thats attached to it. One of HiNote's recent projects is a special collaboration with JJ Martin, founder of Milanese brand La Double J, offering 16 vibrant templates from cocktail hour invitations to sweet messages of encouragement. Allison Speer, whose PR firm has been instrumental in bridging the fashion and technology worlds in San Francisco, wore Dolce & Gabbana, while Alexis Traina was in Zimmermann, Mary Beth Shimmon. Travel essential number one." . The acquisition was part of a complex transaction whereby vintner Robert Mondavi purchased the vineyards and Trainas parents received the property and the house. Allison Speer, Alison Pincus, Marissa Mayer, Denise Hale, Dede Wilsey, Kathryn Lasater, Alicia Engstrom, and Ken Fulk were some of the locals who jumped the pond to attend Trainas festivities. site IfOnly, and their two children, Johnny and Delphina, lead in the valley. It was some time before the couple worked out how they could unleash its possibilities. Whats Your Fancy? Search for either member of the lucky couple. Feb 3, 2011, 07:05 PM EST | Updated Dec 6, 2017. We all have different reasons for coming to Napa Valley: the light, the air, the soil, the vistas, and, of course, the wine. After graduating from Princeton and Oxford, he became a brand manager for Seagram's wine coolers in New York. In a Thursday morning ceremony at the historic Hofburg imperial palace in Vienna, San Francisco tech entrepreneur and socialite Trevor D. Traina was officially installed as the U.S. ambassador to the Republic of Austria. His own parents bought the land around 1969 from the Rainier Brewing Company. My whole life I have wanted to be an ambassador because it was what my grandfather did, Traina told The Chronicle before his departure. For Traina, it's the sweet spot of a career spent nurturing relationships with talented people. When I first arrived at the French Laundry, Napa Valleys iconic images of vineyard-latticed hills dotted with chateaus and bountiful farms and orchards resonated with me. Start typing to see results or hit ESC to close, At Home With: Designer Isabel Lpez-Quesada, Madrid, At Home With: Stylist Colin King, Tribeca, At Home With: Derkan & John, the Gooi, Netherlands. "The house is the embodiment of that commitment to each other. By entering your email and clicking Sign Up, you're agreeing to let us send you customized marketing messages about us and our advertising partners. Fantasy environments are certainly a leitmotif in the couple's life together; Trevor proposed in the handbag rotunda of Bergdorf Goodman. Her high-society family pioneered the frozen. I thought that if we could give people that information online, we could control what to buy and we could influence where to buy. Arriving at their historic, Victorian-style Oakville home, its easy to understand why the pairknown for their notable art collection, philanthropy and omnipresence on the San Francisco social scenepack up their kids almost every weekend and head here to unwind. " Alexis Traina, Suzie Kondi makes these amazing French terrycloth jumpsuits that are an easy, comfy travel essential. My mother-in-law, here with my daughter Delphina, is known for philanthropy, her collectors eye, and, in Napa Valley, her vineyards in Rutherford surrounded by gardens and a miniature train station. With cheeky wine labels like Help Is Here, Expensive and Mazel Tov, Modern House Wines epitomizes Alexis oenophile ambition to take away the stuffiness and formality around wine culture. Below the house is something almost as dramatic: a 3,000-square-foot basement blasted out of solid granite to display the photography collection away from sunlight. "Trevor has vision that I don't," says Alexis. The company offers one-of-a-kind items and experiences, from a $35 guitar pick signed by Chris Cornell (formerly of Soundgarden) to a $45,000 private training session with Hall of Fame wide receiver Jerry Rice--"luminaries," as Traina calls IfOnly's talent. Along with Britt, Ann Getty worked with the Trainas to realize their specific vision. When they rebuilt it, they modernized it and reworked some of the space. In the blink of an eye, Napa was no longerjusta destination for wine lovers but a haven for conviviality, hospitality, peacockery, tastemaking and soul-seeking. Trevor's collection had its genesis when, aged 22 and newly graduated from Oxford and Princeton, he found himself at the Seagram Building in Manhattan on the first day of his first job.

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alexis swanson traina wedding

alexis swanson traina wedding

alexis swanson traina wedding

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